Summary Profile – Gillian Horan

Gillian Horan is a certified consultant, keynote speaker and a lecturer of Marketing and Entrepreneurship. She lectures in The Shannon College of Hotel Management and the Seychelles Tourism Academy. Gillian is the author of Show Us What You’ve Got: Building and Managing Strong Brands in Ireland (Cambridge Publishing). She has published numerous journal articles, presenting her work at conferences nationally and internationally. Gillian is a certified brand consultant running a registered brand consultancy practice, The Pudding.


  • Certified Management Consultant (CMC)
  • Research Masters from the University of Limerick
  • Post Graduate in Marketing Practice from National University of Ireland
  • BA from the University of Limerick; Train the Trainer

Professional Bodies

  • Member of the Institute of Management Consultants & Advisers (former National Board Director)
  • Member Marketing Institute of Ireland
  • Member of Institute of Directors
  • Member of the Limerick Chamber of Commerce

Areas of Professional Competencies

  • New Product Development
  • Brand Analysis
  • Brand Strategy
  • Marketing Plans and Strategies
  • Brand Identity
  • Market Research
  • Brand Management
  • Rebranding
  • Project Development and Implementation
  • Business Planning and Development
  • Strategy Formulation
  • Management and Staff Training
  • Organisational Development

Client Sectors:

  • Services
  • Manufacturing
  • Food Sector
  • Charities
  • Technology
  • Third level sector
  • Enterprise Support & Education
  • Tourism
  • Community Development
  • Not for Profit Organisations


  • Principal, The Pudding Brand Agency,
  • Lecturer of Marketing and Entrepreneurship, Shannon College of Hotel Management